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While Calabarzon has long been recognized as one of the main growth drivers of the Philippine economy for being a major industrial and manufacturing corridor, there has been an increased focus and interest lately on this region, which is comprised of Cavite, Laguna, Batangas, Rizal and Quezon.

Bacolod is on the map—and this time, it’s not only for travel goals.

Things have moved on since the commodity’s heyday. But today’s pioneering Negrenses have turned the “Sugar Bowl of the Philippines” into more than a “City of Smiles,” perhaps something even sweeter.

When Rockwell Land introduced the Proscenium to the public in late 2012, the Uruguayan architect Carlos Ott said that the company “wanted that ‘wow effect,’ but it has to be toned down with the fact that the original Rockwell on the west side is a very elegant, exclusive space.”