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Things have moved on since the commodity’s heyday. But today’s pioneering Negrenses have turned the “Sugar Bowl of the Philippines” into more than a “City of Smiles,” perhaps something even sweeter.

When Rockwell Land introduced the Proscenium to the public in late 2012, the Uruguayan architect Carlos Ott said that the company “wanted that ‘wow effect,’ but it has to be toned down with the fact that the original Rockwell on the west side is a very elegant, exclusive space.”

When building an opulent residence like The Arton by Rockwell, there is no place for cursory, inferior work. Thus, the work will take time. But, for those who’ve been longing to witness how Rockwell Land Corp. has imprinted its signature for its Katipunan property, the next best thing is ready for a visit.